Today’s Kryska’s Corner is going to cover the the digital boom.
More specifically, the market and growth of the “app” business.
As said in the header, today’s topic is on the digital boom and the growth of “apps”.
Prior to the invention and widespread consumer usage of “smartphones”, apps were never a thing considered by the masses as a potential source of income. With the advent of smartphones and the forthcoming of the iPhone, apps have become a quintessential aspect of human life. Without apps such as google maps, chrome, bank of america, VSCO cam, most people cannot get through their usual day.
Of course, someone has to actually “make” these apps. Whether it’s an indie company or a wild geek with an ambition, apps are constantly created for consumers. While most apps are brushed aside or just duplicates of existing popular apps, there comes a time when the world is captured by a new app. For example, booms such as Angry Birds, Flappy Bird, and Instagram have enamored the whole world. It will be odd to find someone who has not heard of those apps.
In accordance with the fame, these apps have made their makers overnight (or maybe week) millionaires. The coding may not have to be cutting edge, but as long as it’s an original idea or… a “sensation”, then people flock to get the app. This in turn generates a lot of ad revenue, or if the app is paid, then a large amount of direct revenue.
With basically zero cost for “materials”, producing digital content such as apps only requires the time put in by the developers. At this rate, as long as any developer is willing to code or has an inspiration for a new project, they are able to rake in the dough. Of course, apps that aren’t featured or in the Top 100 is obviously not going to generate a lot of revenue…but if it’s an app that allows users to pay additional fees for extra features, then it’s an extra source of income from the same project. Games often have this feature where you can pay real cash for “gold”, which enables players an edge in their gaming experience.
Using more advanced marketing and project strategies, app developers are able to milk the “app gold mine” with more efficient methods. Thus it could be said that the app gold mine is unable to be depleted. I don’t think we’ll ever hear the economy complain about “not enough minerals” when it comes to the app mine. In fact, for the foreseeable future, until phones advance further, apps are possibly one of best sources of income. Thus…go and make apps before the iPhone 7 waves goodbye to apps.